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Showing posts from June, 2019

It's Not (Just) About The Money: It's About The People

As I reflect on my work with pharmaceutical and biotech companies over the past twenty years, I realize I have seen a lot. My experience spans many aspects of the industry and I've met hundreds of people along the way. The people I've worked with include product (brand) marketing, public relations, market research (competitive analysis), medical education, reimbursement, patient advocacy, and research and development. I also worked with a lot of people in the nonprofit patient advocacy sector who relied on the pharma industry for funding for important education programs. And when I sent to work for one of these nonprofit cancer research organizations, I had the opportunity to meet many academic researchers who had collaborative relationships with industry. All of this led me to become an evangelist for medical research and work in the nonprofit sector and work with scientists in academic labs. So I have a good understanding of the people in the ecosystem of drug development. I